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Points of You® Method

· Methodology

We believe that every thing: people, objects, situations, music, tastes… every little thing in life has countless points of view.
The real challenge is to look at things from a new viewpoint, one that was previously out of our sight.
We believe that change almost always starts when we are open and ready to take a chance and look at things from new perspectives, new points of view.

Being aware and fully present is the first step toward shifting our point of view, and in effect –toward personal, professional and even organizational development.

A cornerstone of the Points of You® method is the interaction between the right brain, the intuitive and emotional half of the brain, and the left brain, focused on logic and analysis. This occurs when we look at a photograph and a word at the same time. The photograph stimulates our right, creative, brain while the word activates the left, analytical, brain.
The simultaneous stimulation of the two brain hemispheres creates a struggle between the emotional and the rational, momentarily “shorting out” the vigilant defense mechanisms of our mind. This “deliberate confusion” gives the mind a short respite from our preconceived ideas on how things “should” or “ought” to be, and allows our mind to open up to new places inside ourselves,
shifting our point of view.

Points of You® tools and training workshops are based on associative links between photograph, theme and the issue we have chosen.
Each photograph depicted on the Points of You® cards was selected out of thousands of available photographs to achieve this one purpose: introducing a theme through visual stimulus that has no direct or obvious connection to it, thus stimulating our entire rational and emotional system.
Doing that, we purposefully leave a space wide enough for personal interpretation, a personal interspace.

This unique inner motion creates a new response, resulting in emotions and insights that are new to our mind and heart. The method is designed like a sine wave.

At its starting point we are wide open and exposed to many points of view regarding our theme of choice: relationships, parenting, career, health or any other issue. After expanding our points of view, it’s time to focus. The focusing process involves being precise and selecting the most significant insight for our specific issue. In the last stage we take our insights into the practical world – tachles, and outline actions to achieve our goal.

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